About The Project

Riot Seltzers, a fictional seltzer brand that incorporates punk print aesthetics into its visual identity. These designs aim to capture the brand's rebellious and vibrant energy, infusing each element with a grungy, high-contrast style that echoes the punk era's boldness and edge.

Aesthetic Choices

The design showcases a gritty, noisy background that reflects the brand’s punk influences, contrasted by vivid pops of color representing the different fruity flavors. This high-contrast approach creates high visual impact, aligning with the brand’s energetic and defiant character. The result is dynamic packaging design that stands out on the shelf and showcases the refreshing yet edgy style of Riot Seltzers.